Why cultivated meat is about to have its Tesla Roadster moment

Almost everything we consider a great invention is, in fact, a series of great inventions. Take the electric car, which was dreamed up long before the gasoline engine, and had numerous rebirths and deaths throughout the 20th century, with a who’s who of great companies and inventors trying their hand at new prototypes. Unfortunately, its battery life remained too short and its top speed too slow to compete with the gas-guzzling competition. That is, until California engineer J.B. Straubel invented a new lithium-ion battery that solved both problems. His fateful meeting with Elon Musk in 2003 led to the creation of the Tesla Roadster - the beginning of the end for gasoline cars.


World Earth Day: Reimagining the Meat Supply Chain in a Post COVID-19 World

The globe’s collective response to the coronavirus pandemic has shown what happens when we have no choice but to face the situation in front of us - and that we are willing to collectively make huge sacrifices to overcome the situation we as a species find ourselves in.


The New Natural: Announcing Our Next Phase of Growth

People love meat. It’s delicious, packed with protein, and brings people together in shared experiences. But producing so much meat for so many people around the world has drastic consequences. Whether it’s animal welfare, the climate emergency, or the health implications associated with industrial farming, more and more people are seeing the downsides and are hungry for a better solution.


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